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Dabble is a global online gaming business with a heartbeat, cornerstoned by our community. Since our inception in 2020, we’ve been on a scale-up journey, driven by our core philosophy, “You Better Believe It.”

We are where innovation meets excitement, blending immersive, community-driven experiences that are always a step ahead. Our platform is about connecting, celebrating and having fun. Whether it’s in-app or in the workplace, we are committed to delivering extraordinary as guided by our philosophy and values.

OUR JOURNEY

May 2020

Company founded

Dabble was founded in May 2020 by brothers Jon and Dave Robin, together with Scott Hutchens as CTO. The idea grew from Jon’s deep background in affiliate marketing and strategy in the sports betting space, and a vision to reimagine wagering as something social and community driven rather than a solitary act. The founders combined traditional betting with social elements that allow users to follow friends, share bets and interact inside the app, creating a modern sports betting experience that feels more like social media than a typical bookmaker.

October 2020

Tom Rundle Appointed as CEO

Joining Dabble shortly after its inception in October 2020, Tom Rundle was appointed CEO with a clear ambition to build the next generation of wagering entertainment for the world.

July 2021

Dabble Goes Live

Dabble launched publicly in Australia, opening the platform to its first users and introducing social first sports betting at scale. The launch marked the transition from build to live product, with real money wagering, live sports markets, and community features all coming together in one app. This milestone established the foundation for Dabble’s growth, user feedback loops, and rapid product iteration in the months that followed.

October 2022

Strategic Investment by Tabcorp

In October 2022, Tabcorp made a strategic investment of AUD $33 million in Dabble, acquiring a 20 percent equity stake in the business. The investment valued Dabble at approximately AUD $165 million on a fully diluted basis and marked a major milestone in the company’s growth. The partnership validated Dabble’s social betting model and provided capital to accelerate product development, customer acquisition, and long term expansion.

October 2023

Entry into the United States

Dabble made its first major international expansion by launching in the United States from Austin, Texas as a daily fantasy sports (DFS) operator. Rather than offering traditional sportsbook wagering like in Australia, the US product was tailored to the local regulatory environment by focusing on Pick ’Em and DFS games, while preserving Dabble’s signature social features such as live banter channels, community feeds, player follows and the ability to copy other users’ picks. The launch positioned Dabble among the growing number of DFS platforms in the US, allowing fans to play on major sports contests across NFL, NBA, MLB and more!

June 2025

United Kingdom Launch

Dabble officially launched in the United Kingdom after securing its UK Gambling Commission licence in April 2025. This marked Dabble’s third international market following Australia and the United States, bringing its social-led sports betting experience to the UK. The launch included the opening of a local head office in Leeds, supporting marketing, customer service, and compliance teams as the company established its presence in one of the world’s most competitive wagering markets.

January 2026

UK Online Gaming Licence Secured

Dabble secured an online casino licence from the UK Gambling Commission, adding to its existing UK sports betting permissions and opening the door for potential expansion into casino and virtual gaming products under the same regulatory authority

WE'RE GROWING

million app users
dabblers
countries

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